Tuesday, January 24, 2012
Communication and Gender
One thing that I have found super interesting is how weight loss is communicated to women and men on the TV. Seriously, for the last two days I have done nothing but blow my nose and watch countless episodes of re-runs and multiple commercials from Weight-Watchers, Jenny Craig, etc. One company especially has caught my attention because of their specific targeting methods. For Women, Weight Watchers shows Jennifer Hudson, singing, dancing, talking etc along with other women who have been successful using their product. They also have a commercial especially for men with Charles Barkley with their slogan "Lose Like A Man." Isn't it interesting that losing weight has to be categorized by gender? Why would losing weight be more like a man or more like a woman? Why is there a more "feminine" or "masculine" way to lose weight? And apparently men who are overweight don't watch as much TV because the advertisement from Weight Watchers for women airs about ten times more than for men. I'm not saying that is actually true but I do think it is interesting how much more it is catered to women to look a certain way and to lose weight.
Posted by Megan Keller Barker at 7:51 PM